Benchmark: Air Fare Price Advertising Flexibility: DOT’s Proposed Rule Changes
Take this benchmark to assess how much you would benefit from taking the course on Enhancing Flexibility of Air Fare Price Advertising (Proposed Rule). In a few minutes, you’ll gauge how well you grasp the proposal’s intent, trade‑offs, and real‑world impacts.
What you’ll get
- A quick read on whether you understand why DOT is shifting from prescriptive formatting to outcome‑based transparency
- Signals of where your current practices might risk confusing consumers—or missing new flexibility
- Clarity on operational next steps (governance, testing, labeling) before the rule is finalized
Who this helps
- Airlines and ticket agents designing ads, listings, and checkout flows
- Compliance, legal, product, and marketing teams weighing transparency vs. persuasion
- Consumer advocates evaluating how display choices affect comparability
Why take it now? The NPRM is still open to input. Knowing your gaps early lets you comment effectively, plan low‑regret changes, and be ready to move if the final rule aligns with the proposal.
NOTE: Unless otherwise indicated, all Benchmarks are free of charge!